Phase 2 of Tipping Point is being evaluated utilizing a three-arm cluster randomized controlled trial. The mixed-method evaluation assesses outcomes of social norms linked to CEFM. Baseline and endline data will be collected in each arm through household enumeration; surveys with girls (and boys in Nepal) and adult community members; focus group discussion (FGDs) and in-depth interviews (IDIs) with adolescent girls and boys, and adult women and men; and key informant interviews (KIIs). For additional information, check Tipping Point Phase 2 program summary, results framework, implementation and evaluation design.
Phase 2 Monitoring and Evaluation tools
KII tool – for participants in Nepal
The Tipping Point project is unique in that it moves beyond standard discourse and approaches that aim to address child marriage and adopts a specific focus on gendered social norms as a key contributing factor to processes of change.
A 2017 qualitative evaluation of Tipping Point in Bangladesh and Nepal incorporated multiple approaches to measuring the status of social norms using different methods. CARE’s Social Norms Analysis Plot (SNAP) framework informed the development of tools, and the sequencing of different phases of data collection allowed for refining the tools as needed between phases. This brief provides an overview of the different tools used in the evaluation and how they contributed to assessing social norm change within Tipping point communities [PDF].