Phase 2 Tools
The Tipping Point Phase 2 evaluation is using a three-arm cluster randomized controlled trial to assess individual-, relational- and social norms change outcomes linked to CEFM. Baseline and endline data are collected in each arm through household enumeration, surveys with girls (and boys in Nepal) and adult community members, focus group discussion (FGDs) and in-depth interviews (IDIs) with adolescent girls and boys, and adult women and men.
Phase 2 Monitoring and Evaluation tools
- Norm by Norm guide – for Adolescent Girls , Adolescent Boys and Parents in Bangladesh
- FGD tool – Social Norms Vignette for Adolescent Girls and Adolescent Boys in Nepal
- IDI tool – for Adolescent Girls and Adolescent Boys in Nepal
- KII tool – for key community members, government officials, and school personnel in Nepal
Phase 1 Tools
Tipping Point Phase 1 was unique in that it moved beyond standard discourse and approaches that aim to address child marriage and adopted a specific focus on gendered social norms as a key contributing factor to processes of change. A 2017 qualitative evaluation of Tipping Point in Bangladesh and Nepal incorporated multiple approaches to measuring the status of social norms using different methods. CARE’s Social Norms Analysis Plot (SNAP) framework tool informed the development of tools and the sequencing of different phases of data collection allowed for refining the tools as needed between phases. This brief provides an overview of the various tools used in the evaluation and how they contributed to assessing social norm change within Tipping point communities.
Phase 1 Tools for Social Norms Measurement
- FGD tool – for Adolescent Girls and Boys, Adults, and Religious Leaders
- Photovoice tool – for Adolescent Girls, Boys and Mothers in Nepal and Bangladesh
- SenseMaker tool – for key community members in Bangladesh